Courses in apparel merchandising include instruction in the entire process of product development, which involves market positioning, planning, and budgeting, fashion forecasting and development, material and textile selection, gathering and analyzing data, production and sourcing, and garment presentation. The apparel merchandising concentration is designed to prepare students for eventual ownership or management of an apparel company. The program prepares students for a career in fashion industries. The apparel industry is a major segment of the Indian economy. students gain both realistic and theoretical skills to enter a career in the apparel industry including trend forecasting, product development, marketing, sales, store ownership or management, buying, planning, distribution, and sourcing.